Dresdner Backhaus GmbH – Ihre Backmanufaktur takes the protection of your personal data very seriously and treats it confidentially and in accordance with the current legal regulations.
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as a site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and the lock symbol in your browser line If SSL encryption is activated, the data that you transmit to us cannot be read by third parties.
The website is an online shop shipping goods. Encrypted payment transaction processes are integrated into the website.
Customer data is stored and processed by us in compliance with the relevant provisions of the Federal Data Protection Act (BDSG), the Basic Data Protection Ordinance (EU-DSGVO) and the Telemedia Act (TMG). Your personal data will only be collected for specified, clear and legitimate purposes and will not be kept for longer than necessary.
Remember that data transmission over the Internet can always be subject to security vulnerabilities. Complete protection against access by third parties is not feasible.
We need the data collected by us in the following areas:
- For the execution and handling of your order (notification of your full name, your billing address along with telephone number and e-mail and contact person, your date of birth, your delivery address along with telephone number and e-mail for any queries of the transport company), within the framework of the resulting purchase contract.
- To avoid repeated entries, which we would otherwise have to obtain from you again if necessary.
- To the customer information about news of our product range.
- To check the creditworthiness of a customer by obtaining information from a credit information service, e.g. Boniversum/Creditreform.
- To enable a personalized professional consultation in the case of an article requested by you.
The website operator or site provider collects data about accesses to the site and stores these as “server log files”. The following data is logged in this way:
- Visited Website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used
The data collected is used only for statistical purposes and to improve the website. However, the website operator reserves the right to subsequently check the server log files if there are concrete indications of illegal use.
Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files which are stored on your computer by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Rights of the user: Information, correction and deletion You as a user can request information free of charge about which personal data about you has been stored. Unless your request conflicts with a legal obligation to store data (e.g. data retention), you have a right to correct incorrect data and to block or delete your personal data. Please contact us by e-mail at firstname.lastname@example.org or send us your request by post to Dresdner Backhaus GmbH – Ihre Backmanufaktur, Huttenstr. 2B, 01309 Dresden or fax to +49351/435087-33.
Dealing with personal data
Dresdner Backhaus collects, uses and discloses your personal data only if this is permitted by law or if you consent to the collection of such data.
Personal data is all information which serves to determine your person and which can be traced back to you – for example your name, your address, your e-mail address and telephone number as well as the data of your stored delivery address.
Dealing with contact data
If you contact the Dresdner Backhaus through the contact options offered, your details will be stored so that they can be used to process and respond to your inquiry. When user data is transmitted via the contact form, your data is encrypted and transferred to the Dresdner Backhaus. These data will not be passed on to third parties without your consent.
The website operator offers you a newsletter in which he informs you about current events and offers.
If you wish to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further
Data is not collected. We use these data exclusively for the dispatch of the requested information and do not pass them on to third parties.
You can revoke your consent to the storage of data, e-mail address and their use to send the newsletter at any time, for example via the “Unsubscribe” link in the newsletter.
We use the Facebook pixel on our site. This is a conversion measurement from Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). It allows us to track users' actions after they have seen or clicked on a Facebook advertisement. This allows us to measure the effectiveness of Facebook Ads for statistical and market research purposes. The data collected in this way is anonymous to us, which means we do not see the personal data of individual users. However, this data is stored and processed by Facebook. At the same time, Facebook can use this data to define our website visitors as a separate target group for advertising.
In doing so, we do not perform an extended comparison with data such as e-mail addresses and transaction data from online stores.
Facebook can also link this data to your Facebook account and use it for its own advertising purposes, in accordance with its own data usage guidelines (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes. This consent may only be given by users who are older than 13 years of age. If you are younger, please ask your legal guardian for advice. Please click here if you wish to withdraw your consent: https://www.facebook.com/settings/?tab=ads.
On this website we use mautic - an open source tool for marketing automation. This is an analysis and tracking software for the allocation and storage of usage data (including browser used, last page visited, length of stay). The software uses this information to individualize our marketing activities and to better align them to the interests of each individual user. The software also helps us to better evaluate the success of individual marketing measures.
mautic is hosted by us on servers operated by us. The data will not be passed on to third parties. We collect and process data with mautic only to the extent that it is necessary to achieve business objectives with you.
The working method of mautic is expressed through:
a. E-mail marketing and campaigns
With so-called e-mail marketing, you are sent personalized e-mails. These are based in part on the user behavior on the website, when reading our e-mails and when interacting with the links contained therein. Furthermore, we also send e-mails as part of campaigns.
b. Landing pages
Landingpages are special websites that have been defined as the target of advertising campaigns. They usually contain interaction options, e.g. for downloading white papers or checklists and forms for collecting information about you.
The software uses various technical procedures to assign individual activities to anonymous profiles or - with prior consent - to the profiles of individual users:
c. Counting Pixels
In order to recognize whether, for example, an e-mail has been opened, mautic uses so-called tracking pixels. These are used to load a small graphic from the provider's server, which was previously assigned to an individual user profile.
d. personalized web links
In order to recognize whether, for example, a user calls up a link from an e-mail, mautic adds a unique identifier to these links, which has previously been assigned to an individual user profile.
e. IP address
The IP address currently used by website visitors is transferred to us anonymously each time our website is accessed. The data collected in this process is
- the activity on our website
- Number of page impressions and length of stay of the website visitor
- the click path of the respective visitor
- Downloads of files provided via the website
- Visits from Landingpages
- Opening of e-mails from newsletters and campaigns
In the context of a registration on the website or the download of a white paper, we collect the following information by using mautic
- Contact information (such as name, postal or e-mail address, telephone or fax number).
- Business contact information (such as your job title, the name of my business, business email address, telephone or fax number).
- the anonymized IP address of the terminal from which the website is accessed (a number that identifies your current computer connection on the Internet)
The released data is clearly visible to the user by filling out a form. The data required to send the form is indicated.
Mautic will only be used if you have given your explicit consent when using our website for the first time. You can revoke this consent at any time by contacting the contact person mentioned above. In this case all tracking data collected by mautic will be deleted immediately.
This website uses functions of the web analysis service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States.
We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other signatory states to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your information from being collected on future visits to this website: Disable Google Analytics
Data processing agreement
We have concluded a contract with Google for data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics of Google Analytics
This website uses the function “demographic features” of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-related advertising by Google and from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the advertisement settings in your Google account or generally prohibit the collection of your data by Google Analytics as described under “Objection to data collection”.
Contradiction advertising mails
We hereby object to the use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information material. The operators of these pages expressly reserve the right to take legal action against unsolicited mailing or e-mailing of spam and other similar advertising materials.
Data protection officer
Wir haben für unser Unternehmen einen Datenschutzbeauftragten bestellt.
PRODATIS CONSULTING AG
Frau Kerstin Herschel
Duty to inform about personal data collection pursuant to Articles 13 and 14 DSGVO: